Glenn Sagon – Medium

Glenn Sagon

Rational Thinking Doesn’t Boost Sales: Emotion in Marketing Does.

There is a question that I get asked as the CEO of Sagon-Phior on a regular basis, and it’s one that I have spent a considerable amount of…

7 min readMar 31, 2022

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Rational Thinking Doesn’t Boost Sales: Emotion in Marketing Does.

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Glenn Sagon

Your Brand Is Not a Hero — Your Customers Are

It’s true that we are each the main character — the leading actor per se — in our own lives, in our own stories. I would think a bit of…

6 min readMar 3, 2022

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Glenn Sagon

FACING THE HARD TRUTH: There Is No “Quick Fix” in Marketing and Branding

Our world moves fast, there’s no denying that, and some industries and businesses — tech, healthcare, start-ups, to name few — move faster…

5 min readJan 27, 2022

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FACING THE HARD TRUTH: There Is No “Quick Fix” in Marketing and Branding

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Glenn Sagon

Emotion and the art of video marketing

A powerful voice through video

4 min readSep 14, 2021

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Emotion and the art of video marketing

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Glenn Sagon

How to Create a Viral Campaign

Why Does Anything “Go Viral”?

5 min readJul 12, 2021

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How to Create a Viral Campaign

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Glenn Sagon

Transforming Modern Vascular from Start-Up to Nationwide Leader in PAD Treatment

From Start-Up to Nationwide Leader: How Brand Strategy and Disruptive Consumer Marketing Positioned Modern Vascular as the Leader in PAD…

8 min readMay 28, 2021

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Transforming Modern Vascular from Start-Up to Nationwide Leader in PAD Treatment

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Glenn Sagon

Emotionally Connecting With Affluent Audiences

In order to connect with affluent audiences in an emotionally compelling way, it is crucial to understand what interests them and what the…

3 min readMay 18, 2021

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Emotionally Connecting With Affluent Audiences

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Glenn Sagon

The Neu-Metric In Marketing: Brain Activity

“Extensive testing has proven human response to a brand lights up regions of the brain handling emotions. It also affects another part of…

3 min readMay 18, 2021

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The Neu-Metric In Marketing: Brain Activity

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Glenn Sagon

Keys to Successful Emotional Marketing

The way people think about a brand does not make them act. The way they feel about a brand does. Especially the way a brand makes them feel…

2 min readMay 18, 2021

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Keys to Successful Emotional Marketing

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Glenn Sagon

Marketing Operations — The Nerve Center For Modern Business

2 min readMay 17, 2021

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Marketing Operations — The Nerve Center For Modern Business

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Glenn Sagon

Glenn Sagon

35-years-experience driving strategic marketing. Guiding businesses to emotionally and rationally connect brands to their target audiences.

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