Rational Thinking Doesn’t Boost Sales: Emotion in Marketing Does.There is a question that I get asked as the CEO of Sagon-Phior on a regular basis, and it’s one that I have spent a considerable amount of…Mar 31, 2022Mar 31, 2022
Your Brand Is Not a Hero — Your Customers AreIt’s true that we are each the main character — the leading actor per se — in our own lives, in our own stories. I would think a bit of…Mar 3, 2022Mar 3, 2022
FACING THE HARD TRUTH: There Is No “Quick Fix” in Marketing and BrandingOur world moves fast, there’s no denying that, and some industries and businesses — tech, healthcare, start-ups, to name few — move faster…Jan 27, 2022Jan 27, 2022
Transforming Modern Vascular from Start-Up to Nationwide Leader in PAD TreatmentFrom Start-Up to Nationwide Leader: How Brand Strategy and Disruptive Consumer Marketing Positioned Modern Vascular as the Leader in PAD…May 28, 2021May 28, 2021
Emotionally Connecting With Affluent AudiencesIn order to connect with affluent audiences in an emotionally compelling way, it is crucial to understand what interests them and what the…May 18, 2021May 18, 2021
The Neu-Metric In Marketing: Brain Activity“Extensive testing has proven human response to a brand lights up regions of the brain handling emotions. It also affects another part of…May 18, 2021May 18, 2021
Keys to Successful Emotional MarketingThe way people think about a brand does not make them act. The way they feel about a brand does. Especially the way a brand makes them feel…May 18, 2021May 18, 2021
